All information in real-time, from micro to macro – from PNR to complete network.

A unique system which, for the first time, provides minute by minute LIVE data to more accurately predict and manage cash flow and create and monitor well-focused and detailed sales and marketing plans.

REVENUE MONITORING

• Up to date revenue figures for all flights, routes and regions as it is created.
• Past, current and future sales revenues.
• Revenue for all channels including individual travel agents.
• Financial performance against agreed targets to assess actual trends well in advance.
• Profitability ranging from individual sector to complete network.
  

MANAGEMENT REPORTS

A senior management dashboard showing a clear and concise overview of key information including:

• Up to date sales revenues.
• Up to date flown revenues.
• Performance of all sales channels.
• Actual revenue build by channel.
• Timely alerts to highlight under/over performing routes and sectors.
• Load factor by cabin class against target.

SALES & MARKETING INFORMATION

• Optimise sales channel performance – who is selling, what is selling, when and what revenues are generated; what is NOT selling.
• Monitor a competitor’s impact on your routes and the results of counter measures taken.
• Monitor the effectiveness of media spend.

ANALYSIS & PLANNING

• Ability to do booking and revenue analysis for different periods - year-on-year, month-on-month, week-on-week and day-on-day for budgeting and auditing purposes.
• Ability to do booking and revenue analysis for all flights, routes and an individual flight.
• Ability to analyse bookings and revenues by channel – web, GDS, individual travel agent, own offices or individual office, call centre and individual sales agent.
• Analysis of booked versus flown on flights, including ‘Goshow’ and ‘Noshow’.
• Provides valuable planning and marketing information through the analysis of originating traffic for hub airports.
• Staff planning through indentifying busy and slack periods for sales offices and call centres.

CRM Tool

• Improved productivity and customer service - easy and immediate access to all PNR and eTicket (VCR)  information for both front-line and back-office staff (e.g. baggage tracking, customer loyalty, revenue accounts), including historical and active PNRs and eTickets.
• Provides customer service departments with easy access to all bookings for a customer – past, current and future – therefore enabling them to establish the value of a customer. 

Click here to view the key features of this system »